An Explainer Video is a short, fun and informative video that is usually 2 – 3 minutes. Because it is light, entertaining and fun to watch it captures and retains viewers more effective than just text or boring videos.

In recent years explainer videos are growing in popularity, because learning through audio/visual methods is more conducive to how the human brain is wired to retain information because you can naturally retain more information when more than one of your senses is engaged. Another reason explainer videos are popular is they greatly increase conversions when used as a landing page for your service or products.

In today’s day an explainer video is your elevator pitch to simply define your product or service and what makes it great.